NEWS DETAILS

What is fundraising?

Fundraising is the process of collecting money as donations, for a cause from, individuals and businesses. The true purpose of fundraising is not to raise money, but to raise donors. A person who raises the money from them is known as a fundraiser. It was usually used to gather money for non-profit organizations, but, over the years fundraising has evolved a lot and it is now used to fund various important causes.

These causes may include anything, from helping a group of people, legal service for all community, education for all community, child & women healthcare, help poor people life & their formation, supporting religious causes etc. Traditional fundraising happens offline whereas the modern day crowdfunding happens online.

To raise donors, a Self-Help-Group member needs a firm understanding about fundraising so that it can tell its story in a compelling way that attracts individuals to its cause. Fundraising requires thorough planning and a willingness to make use of helpful resources, relationships, and information. Fundraising comes down to "the ask," but much planning and work must proceed that important moment.